O Festival de Criatividade de Cannes divulgou a lista dos jurados que irão escolher os vencedores dos Leões nas categorias da premiação em 2024. Segundo a organização, esta edição tem jurados de 54 mercados diferentes, o que representaria a maior diversidade regional desde que foi criado, em 1953. O Brasil terá 36 profissionais ajudando a julgar as peças inscritas na competição, o que representa um recorde para o país. Em 2023, foram 31 representantes no júri.
Dos 36 brasileiros, 24 trabalham no Brasil. Os outros 12 atuam em funções globais ou em agências de outros países. Dentro do grupo há 2 presidentes de júri: Diego Machado, Chief Creative Officer global da AKQA, na categoria Innovation, e Anselmo Ramos, fundador e chairman criativo da GUT, que vai liderar Brand Experience e Activaction.
Para auxiliar na compreensão e no acompanhamento das categorias, os 30 Lions Awards estão divididos em 9 faixas: Classic, Craft, Engagement, Entertainment, Experience, Good, Health, Strategy e Titanium.
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Das 30 categorias, apenas 5 não contam com brasileiros no júri. São elas: Audio & Radio (Classic Track), Industry Craft (Craft Track), Luxury & Lifestyle (Experience Track), Sustainable Development Goals (Good Track) e Creative Effectiveness (Strategy Track).
Confira a lista dos brasileiros que vão ajudar a definir a premiação do Cannes Lions 2024.
Classic Track
Film Lions
– Rodrigo Jatene – Chief Creative Officer, LATAM, Wieden+Kennedy, LATAM
Outdoor Lions
– Andre Sallowicz – Creative Partner, AMVBBDO, UK
Print & Publishing Lions
– Vinicius Stanzione – Chief Creative Officer, Leo Burnett, Brasil
Craft Track
Design Lions
– Shingo Sato – Head of Design, Design Bridge and Partners, Brasil
Digital Craft Lions
– George “Benson” Acohamo -Founder and CEO, BSN Creatives, Brasil
Film Craft Lions
– Dulcidio Caldeira – Director and Founder, Boiler Filmes, Brasil
Engagement Track
Creative B2B Lions
– Bianca Guimaraes – Partner and Executive Creative Director, Mischief, USA
– Henrique Del Lama – Executive Creative Director, AlmapBBDO, Brasil
Creative Data Lions
– Ana Becker – Concept Director, FCB Brasil, Brasil
Direct Lions
– Mariana Sá – Co-Chief Creative Officer, Africa, Brasil
– Saymon Medeiros – Creative Director, ‿ and us, UAE
Media Lions
– Fabio Baracho Martinelli – Global Vice President of Connections and Occasions, AB InBev, Global
– Vanessa Giannotti – Media Vice-President, Ogilvy, Brasil
PR Lions
– Ian Black – CEO, New Vegas, Brasil
Social & Influencer Lions
– Lui Lima – Creative Director, Talent, Brasil
Entertainment Track
Entertainment Lions
– Patrícia Moura – Founder and CEO, Pride Content, Brasil
Entertainment Lions for Gaming
– Hermeti Balarin – Chief Creative Officer, Wieden+Kennedy, UK
– Nicolle Merhy – CEO, Game Code, Brasil
– Thiago Cruz – Chief Creative Officer, NY, Grey, USA
Entertainment Lions for Music
– Henrique Tanji – CEO and Founder, RITMIKA AUDIO ARTS, Brasil
Entertainment Lions for Sport
– Alexandre Abrantes – Executive Creative Director, FCB, USA
– Luciana Cani – Executive Creative Director, AKQA, USA
– Rafael Ziggy – Chief Creative Officer, SOKO, Brasil
Experience Track
Brand Experience & Activation Lions
– Anselmo Ramos – Founder, Creative Chairman, GUT, Global (Presidente)
– Cecília Preto Alexandre – Senior Marketing Director, Heineken, Brasil
Creative Business Transformation Lions
– Marcia Esteves – CEO and Partner, Lew’Lara\TBWA, Brasil
Creative Commerce Lions
– Angela Bassichetti – Head of Creative Shop APAC, Meta, APAC and Global
– Tiago Trindade – Partner and Chief Creative Officer, Digital Favela, Brasil
Innovation Lions
– Diego Machado – Global Chief Creative Officer, AKQA, Global (Presidente)
Good Track
Glass: The Lion for Change
– Raphaella Martins – Creative X – Program Manager, Meta, Brasil
Health Track
Health & Wellness Lions
– Laura Florence – Executive Creative Director, Havas Health & You, Brasil
Pharma Lions
– Roberta Raduan – Managing Director Latam, Klick Health, LATAM
Strategy Track
Creative Strategy Lions
– Sumara Osorio – Chief Content Officer and Colgate-Palmolive Chief Strategy Officer, VML, LATAM
Titanium
The Dan Wieden Titanium Lions Jury
– Danilo Boer – Global Creative Partner, FCB, Global
– Patricia Corsi – Global Chief Marketing Officer, Bayer, Global
– Samantha Silva De Almeida – Director Diversity and Innovation at Estudios Globo, Globo, LATAM
